Posts Tagged ‘smart phone’
I have seen the future of marketing. It resides in Boca Raton.
December 14th, 2010 | 
Author: Paul Friederichsen
Author: Paul Friederichsen
A few weeks ago, at the urging of an old associate from my early days in advertising, I traveled to Boca Raton, Florida. Not to while away on the beach, but to see the future – the future of marketing in the making. Interestingly enough, it’s called Madison Ave. Media and it’s about as far from the ‘old school’ of media strategy as it is from the real Madison Avenue in midtown New York. Read the rest of this entry »
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