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Paul Friederichsen Email | http://www.brandbizinc.com Paul Friederichsen, owner of BrandBiz, Inc., a marketing communications firm, brings over 30 years in advertising experience as a creative director and strategic planner. Paul’s work in the home environment area is built upon experience gained from flooring accounts such as Milliken, Poliface, Kronotex and brands for the Dixie Group; as well as appliance brands such as Jenn-Air and Frigidaire. He is responsible for one of the most successful proprietary brand launches in Home Depot history, Traffic Master, and has been called upon by category-leading companies such as Crossville Ceramics to orchestrate their re-branding efforts. |
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