Archive for December, 2010
I have seen the future of marketing. It resides in Boca Raton.
Author: Paul Friederichsen
A few weeks ago, at the urging of an old associate from my early days in advertising, I traveled to Boca Raton, Florida. Not to while away on the beach, but to see the future – the future of marketing in the making. Interestingly enough, it’s called Madison Ave. Media and it’s about as far from the ‘old school’ of media strategy as it is from the real Madison Avenue in midtown New York. Read the rest of this entry »
Color Forecasts: Fact or Fiction?
Author: Annette Callari
Today I am teaching a class at Fullerton College in Southern California and addressing “How to Become a Color Forecaster.” I had a lightning-bolt moment when I realized that some of the content of this class might be of interest to you. So you get to sit in on a brief overview of class from the comfort of your own home or office. Read the rest of this entry »
New Environmental Laws and Issues that Affect Your Business
Author: Jim Gould
There are so many things a floor covering business has to worry about these days. Potential legislation and broad environmental discussions sometimes seem like distant noise with no threat of immediate impact but that noise can become the roar of a train bearing down on you. Here’s a quick look at how current and potential changes in environmental laws and standards could impact your business.
Why Is Using Percentages In Sales So Dangerous?
Author: Jim Dion
Did you ever wonder why you never see 20% off of Diet Coke, or 15% off of Colgate Toothpaste, or 10% off of Tide? Well, there is a very good reason why the Consumer Packaged Goods (CPG) industry has never used percentages off to promote products while the rest of the retail world has gone percentage crazy. Have you also noticed that the 10% or 15% discount that you use to promote does not work quite as well as it used to? You sometimes need a 20% or even 25% discount to achieve the same results as in the past. Read the rest of this entry »
Carpet Industry Leads in Sustainability
Author: Werner Braun
In just the last few years, the carpet industry has transformed itself from an industry that makes products to an industry that makes a difference. Carpet’s journey towards sustainability started with simple changes, and progressed with remarkable rapidity. For most of the carpet industry, waste reduction was the first focus, although the scope of environmental excellence spread quickly. Read the rest of this entry »
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